How the Vitivia
Program Helps You

Lose Weight

Cost Reimbursement Grants, up to $1500, for Approved Weight Loss Programs

There’s nothing better than to win if you win and win if you lose.

One widely cited study published by the Journal of the American Medical Association ("JAMA") found that those who have a financial incentive to lose weight were almost five times more likely to reach their target than dieters with no incentive.  View Study Here

The JAMA study, conducted by researchers at Harvard and the University of Pennsylvania, divided a group of dieters (in the same weight loss program) into two groups.  The first group was not offered any financial incentive. The second group received an incentive in the form of a cash payment if they lost their weight.  Each participant in the second group had to commit about $300 as a ‘negative’ incentive, which meant that if they failed to reach their goal, they would lose their $300. This was the same as having to spend money on a weight loss program.

If the dieters in the second group reached their goal weight, they not only got back their $300, but they also received an additional $300 as a reward for their success.

The results were outstanding. Dieters in the incentive group lost almost three times more weight than dieters in the non-incentive group, and dieters in the incentive group were almost five times more likely than dieters in the non-incentive group to achieve their actual weight loss goal.

The test was conclusive. The dieters who received incentives were more likely to stick with the weight-loss program and lost more weight than dieters who received no incentive. The panel concluded that 62% of those in the second group lost weight, compared to only 26% in the first group.

To keep things in perspective, it's not easy to lose weight.

We are tempted every day to partake of sweets and high calorie food items and we're constantly bombarded with ads for fast food that depicts people enjoying life-style choices centered around eating.

Knowing that the battle to lose weight is difficult, it's helpful to bear in mind that the information on this web page is meant to engage you in a positive way that can help you approach your weight loss goal with reasonable expectations. 

We are not presenting this information to convince you that a financial incentive will suddenly make losing weight any easier than it truly is, or that you will have a guaranteed path to receiving the Health Grant. To prevail, you will still need to make a major effort.